Privacy Policy – Daily Breathing

Last updated: December 17, 2025

This Privacy Policy applies to the Daily Breathing website, mobile applications, and all related services.

At Daily Breathing, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, how it is protected, and what rights you have regarding your personal information.

1. Who we are

Daily Breathing B.V.
Tilburg, The Netherlands
Email: hello@daily-breathing.com

Daily Breathing provides a digital breathing and well-being app, available via web and mobile platforms.

2. What data do we collect?

We collect and process the following categories of personal data:

a. Data you provide directly

Name
Email address
Account credentials (via email OTP, Apple, Google, or Facebook login)
Communication with support
Payment-related identifiers (excluding card details)

b. Automatically collected data

IP address
Device type, operating system, and app version
Browser type and language
Usage data (sessions, interactions, features used)
Crash logs and performance data
Cookie and tracking preferences

c. Analytics & technical data

App and website usage metrics
Interaction events
Anonymous identifiers

3. Account creation & authentication

To use the Daily Breathing app, users must create an account. We offer login via:

Email (one-time password)
Apple
Google
Facebook

When using third-party login providers, we receive limited profile data necessary for authentication (such as name, email address, and a unique user ID), in accordance with the provider’s privacy settings.

4. Why do we collect your data?

We process personal data for the following purposes:

Creating and managing user accounts
Providing access to app features and services
Processing payments and subscriptions
Sending service-related communications
Sending newsletters or marketing communications (only with consent)
Improving app performance and user experience
Analytics, debugging, and crash reporting
Advertising and marketing optimization
Complying with legal and regulatory obligations

5. Legal basis for processing

We process personal data based on one or more of the following legal grounds:

Your consent
Performance of a contract
Compliance with legal obligations
Legitimate interests (such as improving our services)

6. Push notifications & reminders

Users can voluntarily enable reminders and push notifications within the app. These notifications are fully optional and can be adjusted or disabled at any time via app or device settings.

7. Analytics, tracking & performance monitoring

We use the following tools to understand usage and improve our services:

Google Analytics
Firebase Analytics
Firebase Crashlytics
Apple App Store Analytics
Hotjar
Meta (Facebook) SDK

These tools may collect usage data, device identifiers, and interaction events. Where required by law, processing is based on user consent.

8. Advertising & marketing

We may advertise Daily Breathing via:

Meta (Facebook & Instagram)
Google Ads
TikTok Ads
Apple Search Ads

These platforms may use cookies, mobile advertising identifiers, or similar technologies to display relevant ads. This may involve limited profiling. We do not engage in automated decision-making that produces legal or similarly significant effects.

9. Payments & subscriptions

Payments and subscriptions for Daily Breathing are processed via different payment providers, depending on the platform used:

•Web payments are processed securely via Stripe

•Mobile app subscriptions are processed via:

•Apple App Store (Apple In-App Purchases)

•Google Play Store (Google Play Billing)

Daily Breathing does not store or process credit card details. All payment information is handled directly by the relevant payment provider in accordance with their own privacy and security standards.

For app-based purchases, Apple and Google act as independent controllers for payment-related data. We receive only limited transaction information necessary to provide access to purchased features (such as subscription status and expiration date).

10. Where is your data stored?

Your data is primarily stored on secure servers located within the European Union. Some service providers may process data outside the EU.

11. International data transfers

Some third-party providers are located outside the European Economic Area (EEA), including the United States. Where applicable, data transfers are safeguarded using Standard Contractual Clauses (SCCs) or equivalent legal mechanisms approved by the European Commission.

12. How long do we retain your data?

Account data is retained for as long as the account remains active.
Users may delete their account at any time via the app.
After deletion, data is removed or anonymized unless retention is required by law.

13. Your rights under GDPR

You have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Request deletion of your data
Withdraw consent at any time
Object to certain types of processing
Restrict processing
Data portability

To exercise your rights, contact us at hello@daily-breathing.com.

14. Cookies

We use cookies and similar technologies to enhance functionality, analyze usage, and support marketing activities. You can manage cookie preferences via your browser or device settings. Where required, consent is requested.

15. Data security

We implement appropriate technical and organizational measures to protect your data against loss, misuse, unauthorized access, disclosure, or alteration.

16. Children

Daily Breathing is not specifically targeted at children. We do not knowingly collect personal data from children without parental consent.

17. Data Protection Officer

We have not appointed a Data Protection Officer, as we are not legally required to do so under applicable data protection laws.

18. Future features

In the future, Daily Breathing may offer optional integrations with health platforms or wearable devices (such as Apple Health or smartwatches). If introduced, this policy will be updated and explicit consent will be requested where required.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website and app. Changes take effect upon publication.

20. Contact

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

Email: hello@daily-breathing.com